The Business of Platforms

Michael A. Cusumano, Annabelle Gawer, David B. Yof

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"The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power" is indeed a book written by Michael A. Cusumano. The book was published in 2019 and focuses on the business strategies and dynamics surrounding platform-based businesses in the digital age.

In this book, Michael Cusumano, a professor at the Massachusetts Institute of Technology (MIT), explores the rise of digital platforms such as Amazon, Google, Facebook, and others and analyzes the strategies and competition dynamics that shape the digital business landscape. Some of the key topics covered in the book include:

The platform economy: Cusumano discusses how platforms have become dominant players in various industries and how they create value for users and partners.

Business models: The book examines different platform business models, revenue strategies, and the economics of platforms.

Innovation and disruption: Cusumano delves into how platforms drive innovation and disrupt traditional business models.

Competitive dynamics: The book explores the strategies that platform companies use to compete with each other and traditional businesses, as well as the power dynamics that come into play.

Regulatory and ethical considerations: Cusumano also addresses the regulatory challenges and ethical questions that arise in the context of platform-based businesses.

"The Business of Platforms" provides valuable insights into the strategies and challenges of platform-based businesses in the digital era. It is a resource for business leaders, entrepreneurs, policymakers, and anyone interested in understanding the impact of platforms on the modern economy and business landscape.