The Art of Choosing

Sheena Iyengar

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The Art of Choosing by Sheena Iyengar is a book that explores the psychology of choice and decision-making. The author delves into how people make decisions, the factors that influence them, and the cultural, social, and personal influences that shape our preferences. Through a combination of research, experiments, and real-life examples, Iyengar uncovers how our choices reflect not only our values but also our limitations.

The book also discusses the paradox of choice, examining how an abundance of options can lead to confusion and dissatisfaction. Ultimately, The Art of Choosing offers valuable insights into how we can make better decisions, find satisfaction in our choices, and understand the complex nature of human decision-making.