Selling Naked

Jesse Horwitz

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"Selling Naked" by Jesse Horwitz is a book focused on the principles and strategies of marketing and sales, offering practical insights for entrepreneurs and business professionals. The author explores the concept of "selling naked," which emphasizes authentic, transparent, and honest sales techniques rather than using manipulation or deception. The book encourages readers to build trust with their audience, understand their customers' needs, and deliver value in a genuine way. Through actionable advice, it aims to help individuals grow their businesses, improve their sales skills, and succeed in the competitive marketplace.