Guerrilla Marketing, 4th edition

Jay Conrad Levinson

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"Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business" by Jay Conrad Levinson is an innovative guide that transformed the marketing approach for small businesses. Levinson presents accessible, low-cost tactics designed to help entrepreneurs and small businesses compete in the market without large budgets. Through creative and effective strategies, this book teaches readers how to capture public attention, enhance brand visibility, and maximize profits using unconventional methods, focusing on making the most of available resources. It is an essential reference for those looking to make an impact in their field with alternative, high-yield marketing strategies.