Bezonomics

Brian Dumaine

Arrendar
Recíbelo en 24-48 horas arrendado



Cotizar Título
Confirmar Disponibilidad para Compra

"Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It" is a book written by Brian Dumaine. Published in 2019, the book explores the impact of Amazon and its founder, Jeff Bezos, on the global economy, business practices, and consumer behavior.

Dumaine delves into Jeff Bezos's entrepreneurial journey, the evolution of Amazon from an online bookstore to a global e-commerce giant, and the innovative business strategies that have made Amazon one of the most influential companies in the world. The term "Bezonomics" coined in the title refers to the economic and business principles associated with Jeff Bezos and Amazon.

Throughout the book, Dumaine discusses various aspects of Amazon's business model, including its emphasis on customer satisfaction, the use of technology and data analytics, the expansion into diverse business sectors (such as cloud computing with Amazon Web Services), and the challenges and controversies associated with its growth.

"Bezonomics" provides insights into how Amazon's success has shaped the business landscape and influenced other companies. If you're interested in business, technology, and the impact of e-commerce on the global economy, this book may offer valuable perspectives.